Discover Tel Aviv

Discover Tel Aviv

Israel, with its longstanding reputation as the “startup nation,” is uniquely positioned to serve as a global, dynamic technology hub and accelerator to high-potential innovations in medical cannabis. Ranked one of the world’s leading innovative cities, Tel Aviv is at the heart of the global startup scene. Through its vast resources, top talent, and lively culture, Tel Aviv is the place to be.

Tel Aviv is modern, vibrant and cosmopolitan. Located on the Mediterranean Sea, it is a sun-bronzed strip of coastline where coffee and culinary creativity are the local obsessions, where residents speak every language under the sun, and where life is lived outdoors and to the fullest.

Check out some of the city’s highlights:

Old Jaffa & Jaffa Port

A short walk south along the coast from downtown Tel Aviv brings you to the old Arab port town of Jaffa, with its preserved acropolis remains and well-restored stone architecture. Jaffa (or Yafo) is one of the oldest ports in the world, and legendary, the port from which Jonah left in the story of Jonah and the whale. The port is still used by fisherman but is also offering lots of touristic attractions in the form of art galleries, shops, and restaurants. The Old City of Jaffa offers a picturesque feel when you walk the narrow streets, climb small alleys, and enjoy ancient buildings and landmarks. It’s particularly lively in the evening when the old town throngs with diners.

Rothschild Boulevard

Wander down Tel Aviv’s most beautiful tree-lined boulevard and embrace the classic Bauhaus architecture. With everything from charming cafes and lively late night clubs to historical museums and endless charming places to sit and relax, Rothschild Boulevard is the perfect central Tel Aviv spot to explore. At the end of the Boulevard, you find the Culture Square, where three of the city’s most important cultural institutions meet: The Habima National Theatre, the Mann Auditorium, and the contemporary art exhibition in the Helena Rubinstein Pavilion. The square is designed by artist Dani Karavan and is a lovely place to sit, relax, and listen to classical music.

Carmel Market

Shuk HaCarmel is the biggest and main market in Tel Aviv where traders sell everything from clothing to spices, and fruit to electronics. The hustle and bustle, vibrant noise, colors and smells, as well as its reputation as the largest authentic Middle-Eastern style shuk in Tel Aviv, all make the Carmel Market a favorite place for everyone from first time tourists visiting the city, to locals who come here to get the freshest fruit and vegetables, and some of the cheapest products in the city. Start from King George/Allenby street and walk all the way to the other and at the Carmelit Bus Station, or vice versa.

Beach & Sport

National Geographic included Tel Aviv in its ”10 best beach cities in the world” list, and for good reason! The Tel Aviv coastline is comprised of 13 unique beaches that each gives a different view and offers a different experience. The most popular sandy stretches are centrally-located Gordon Beach, Frishman Beach, and Banana Beach.
Beach and water sports are very popular here. And if you’re more into walking, running or cycling, The Tayelet (paved boardwalk) that runs along the beach between central Tel Aviv and Jaffa offers a glorious view.


Tel Aviv’s cultural scene is rich and diverse. Theaters, dance centers, and concert halls are found across the city. It regularly hosts international musicians giving concerts in Israel, which are just some of the many events in Tel Aviv.

Tel Aviv also has a large number of museums and galleries, which are sprawled around the city – from the world-famous Tel Aviv Museum of Art to smaller, more specialist museums such as the Museum of the History of Tel Aviv-Yafo, and the Bauhaus Museum which tells the story of Tel Aviv, and in particular of its unique architecture.

In 2003, Tel Aviv was designated UNESCO World Heritage Status for its White City. This is an area around Rothschild Boulevard in the center of the city which has the world’s largest collection of international, Bauhaus, and eclectic styled buildings. The area is slowly being restored to its original glory and is the heart of the city to this day.


Exploring Tel Aviv is easy as the city isn’t big and sites are accessible. This is a city for walking or biking, with wide boulevards stretching from north to south, and with bikes and scooters to rent on practically every block. If you want a more unique take on the city, join one of the many unique tours taking place in Tel Aviv – from cuisine to nightlife, architecture, and more.

Tel Aviv is also a great starting point for exploring other highlights of Israel, like Jerusalem, the Dead Sea, Masada, and the Galilee, and Petra. Tours starting from Tel Aviv are often the most convenient and cost-effective way to travel.

Explore more here.